Book More Photography Clients Podcast | Photography Business, Photography Leads, Marketing

The Biggest Marketing Mistake Photographers Make Every Summer (And How to Avoid It)

Brooke Jefferson - Oklahoma Family Photographer, Photography Business Coach Episode 408

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0:00 | 14:39

In this episode, I'm sharing some marketing strategies for photographers to keep bookings steady and avoid the common mistake of pausing efforts during busy months. 

A quick overview of what's discussed:

  • The importance of consistent marketing efforts year-round, especially in summer
  • How to batch social media content in just two hours for the entire season
  • Using email marketing with just three scheduled emails over the summer months
  • Engaging locally through vendor events, partnerships, and community involvement
  • The mindset shifts needed to maintain momentum during busy or vacation-heavy seasons

Resources & Links:

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