Ep. 53 | Styling Your Sessions with Hailey Faria

Today on the Frame Your Way Photography Podcast, we’re hearing from Hailey Faria. She is a photographer who is now located in North Carolina, and she has been in business for 8 years.

You’re going to get to hear all about how she got started building her empire and more about her expertise, styling sessions.

As a photographer, it can be scary to branch out into the world of styled sessions. But Hailey is giving us some awesome tips on how to market these and how to communicate with your clients so that you both are on the same page and are ready to create styled magic together.

http://haileyfariaphotography.com

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Transcript

spk_0:   0:00
have you wondered if having a mentor coach would help you further your business? Someone you can ask questions and get advice from? I know I needed someone when I first started, and I'm so excited to offer one on one mentoring to you to find out all the details and how we can work together to give you a profitable and sustainable photography business. You can check the show notes or head to my website. Brooke jefferson dot com. Welcome to the frame your way. Photography podcast. I'm your host, Brooke Jefferson. I'm a wife, Mama to two and full time photographer and business coach. I created this podcast with the aspiring photographer in mind to bring you inspiring stories. Strategies to help you go from zero to multiple figures and tips and tricks to help you get one step closer toe work. Life harmony. Are you ready to frame your way to your dream career? Let's die then. Well, Hey, Hayley, I am super excited that you are finally on the show. I say finally accept feel like this has been a year in the making, but it doesn't matter cause you're here. Will you take two seconds to introduce yourself.

spk_1:   1:14
Um, hi. I am Hayley Faria. Um, and I am a photographer now living in North Carolina and been doing it since 2012.

spk_0:   1:24
Lovett. While one of my favorite questions to ask every photographer that comes on the show is how did it all start for you? Were you the kid that Dr Camera around your whole life, or did you stumble upon it during motherhood or college or, you know, were you an accidental photographer, I'd love if you'd walk us through a little

spk_1:   1:42
of your story. Sure. So, um, I really started starter be in high school. I was the historian during during my high school years, so I took pictures of, like, all of our invents, and I would make, like, scrapbooks for the class and whatnot. So that kind of just developed by, like, love for just photography. And really, I can't learn film. Even though I shot would like the 35 millimeter, but it never um I never learned how to develop it so that I wish I wouldn't. But when you walked into my room in high school, like all the walls were filled by four by six is There was, like, no white space. And I joke about this with my mom because on the cottage e not know that I wasn't going to be a photographer, like that's all I did was developed at Walgreens or CBS, like every week. Um, so then I got married at 19. And then I took pictures, of course, with my fun, Um, throughout that time. But it really started when I didn't get rehired as a pharmacy technician that had been with Target Pharmacy about four years. And then I took time off to have my daughter. And then when I tried to go back, they wouldn't restart me at my pay that I had earned for those years. They want to start me back over the beginning. And I'm like, uh, no. So my friend are like, Well, let's start so many. This was in 2012. This is kind of what etc kind of came into the scene. So we start making Marine Corps to juice like, um well, I am peonies and all that, but we made this one signature to do that was like the Marine Corps dress blues with the red stripes. The blood stripe down the side and we took the D A and put it on the belt, and it was a big hit at sea. So we have to take pictures of our kids and the two Jews and Beanies. And then being just in the military community in San Diego, people started asking like, Well, who's taking the pictures? You know, like you know who's doing that? Just where does I No, no, no, no, no. Just by the two to Don't worry about, you know, the man kind of asking, you know, just, um, by that. But it didn't like migrating into okay, this heart taking pictures, we're getting asked. So my friends started styling, Um, and then I was doing the pictures and then that took off in 2000 and 13. And then I moved to Hawaii and my friend was supposed to be moving to Hawaii as well. But she stayed back to finish her degree, and they got orders. Twentynine Palms. So we end up splitting that relationship, and I think she could sing it out with her Education in the day went on full time. Really. When I hit Hawaii in 2013

spk_0:   4:24
Wow. I didn't even know that you were a pharmacy Tech. Like how do I know this? I wouldn't

spk_1:   4:32
wrote college like that. My mom taught me college. College transfer. I'll tell it. So I was going to college, working at the pharmacy technician. Raising kids, military spouse like this is what I was going to D'oh! Uh, so, being a creative with I have I want to call it for nine years. Still no degree, because we moved every two and 1/2 3 years, and it just wasn't feasible to get that degree in on campus. And I loved going on campus versus online soon.

spk_0:   5:02
Yeah, well, that's right. That's amazing. Well, I'm just always fascinated by hearing people's journeys because obviously, we all start somewhere. But where we thought we were gonna go is never the place we end up, which is that I do remember having that conversation, Um, at your workshop last may, we, you know, we're sitting in the burger joint or wherever we were, and we all were talking about the journey and how nothing you ever think turns out the way that you originally plan, which I think is the beautiful part of life, you know? Yeah, I

spk_1:   5:37
think God gives us, like that insight or that credibility. Like I had it in high school. I had I knew what I wanted, but I never you know, I mean, it was never capitalized on. It was never looked at, like, that's what you're gonna do is a career. So But that's how I look at my Children because as much as I do want them to go the college, have a doctorate degree or whatever. You know, these high hopes. I'm looking at what their talents are because that is what God has gifted them, not what I have kept it, you know, or making them become. So my son had like into making d J B. My daughter loves doing hair, and neither one of those really require, you know, master's degree. But I am going to let them pursue whatever God has created them to be. You know,

spk_0:   6:20
I love that reminder and that just that super inspiring, especially for all the moms that listen. Another's a bunch of us who are trying to juggle the photography business, the motherhood, the wife, all the things so that is such a good reminder to just see the golden our kids, regardless, if it's what we want for them cause again, you and I both know at this point that money is not everything. So what I really want to talk about today and what I see you being an expert in is the way you style your clients and the way that you even do the creative shoots. Like you inspire me, Thio. Just search within myself and like, pull my imagination back to when I was a child and to turn it on and to just start dreaming up these sessions. So I'd love to dive into a couple of things. Number one, I think the biggest thing I took away from you and I attended a the first workshop I've ever seen you in, Which was when we did the Oklahoma Photography summit. You're talk that day. You really inspired us to do a shoot every month for ourselves. I would love for you to talk on that. And then we can get into the actual styling and how we go about actually bringing our chutes and elevating it through wardrobe

spk_1:   7:40
race. So do you and creative shoot every month is so essential to wonder. I think your mental health as a photographer because you get to be creative and with really no boundaries, right? If you've got the model in place that is agreed to coordinate with you with wardrobe and location in time or whatever and ideas and you share that with them, Um, so they understand like we're coming from, you know? And I don't know. I just think that, like that has completely transitioned or my whole career is gone. Because if I looked like on Pinterest some kinds or just look at my top saved images, they're ones I have done fully, like credibly by myself. No batteries. So I learned from that over the course of these, like, six years or seven years, you know, to do those because they won, they defined you. I feel like they really Coonan on your creativity. And like you said, it makes you think harder. Um, you know, So I think just doing those well, you'll start to really to define who you are, because you'll start seeing a repetition. And these, like, every month you'll start seeing, like, really love doing that. I really love shooting like that. I don't have a MME you know stipulations on you know how to shoot or where to shoot or expectations from a client. So then you really start realized, like that's what I like, and I'm gonna start doing that every time. So, you know, I think like 2015 I think I told myself I wish that I could get paid to do whatever I wanted to do during a session, you know? And I feel like I've kind of reached that point where I'm kind of share an idea with a client that I really, really want to do. And, yeah, I may be risking it, cause it may or may not work out, but But I got that point on Lee because I've done those chutes for myself once or twice a month for years. You know what have created that reputation? That I can't be trusted with the creative vision.

spk_0:   9:40
I love that. And you have so many that I've seen. But when you think of a creative shoot that you don't either recently or in the past, what's one of them that comes to mind or one of your favorite ones? that you created And then kind of Why?

spk_1:   9:53
So, um, you know, I really, really loved kind of recently. Well, now my mind's rolling. So the roller skating one in Oklahoma was hands down, one of my most favorite. And I think because I love that era, and being able to see it kind of come to life and thinking that I was there so nostalgic and it helped that fog rolled in that morning and help that I We have this old car, we help help that we have this amazing couple. But I don't know, there was just something I felt like I was in the presence of the 19 seventies, like it was it was so cool to create that. You know, uh, that was a favorite in the Captain. Fantastic one recently was a favorite. Um, seeing that, like, come to life was absolutely incredible. Um, And then, of course, just even sessions that are not overly stylized like that, like, um, the one maternity shoot that really love the black and white picture him lifting up her shirt like those were was printed on my wall like this is just my absolute favorite. Um, and actually the beginning of your question.

spk_0:   11:11
You know your eye. The When I asked you what your favorite Create a shoot Waas. The roller blade was the first image that came to my mind. So that's just incredible. Yes. So when I asked that question, all I could see was her wearing the Rollerblades. And I was like, police say, about one fully

spk_1:   11:30
on the one of the killer queen dress or the couple.

spk_0:   11:33
Okay, we'll both of them. But the Tween dress is the one that came to my mind first burned in my mind like that. That's what I mean by when I think of photographers that inspire me and just honestly make me want to be better. Your images every time are on that list because you just go above and beyond. Like you go. You're more than just someone who knows how to work a camera. And at it you are someone that tells a story every single time, and I think that's huge. Yeah, it's

spk_1:   12:05
not well to bring back to the roller skating rink when you're talking about that was again just this all right? I've never shot a roller skating rink. I starts for a different ones, like on Instagram, and went to this one. The lighting was indoor lighting, which you know, sucks. But again asking. I think back I did call the roller rink and asked When did it close? And can I have the roller rink for an hour after they close? I had to pay for that hour and then since I hired the space, they did, like, switch on and off different kinds of lights. So we sat there. We waited like he switched on. Want to see, like, the lion flight after these lights, they really did help me. But I was able to kind of find whites that were really shined on her and the disco ball and created At least it wasn't me to to hurt, to edit. You know, I still have the ambience lighting, but that was that was regarding, yes, that's true. So that goes in tow. We talked about my selling course, like collaborating that and that also means, like finding locations like Hey, can I just meant that out right an hour, if you'd be. So I got a roller rink an hour after closing time. I mean, you know, they didn't know who I was. I just called ass. And it was like 50 bucks for the hour.

spk_0:   13:25
That's amazing. And I'm starting to really love collaborations. We had Naomi on and she talked about how to approach, You know, certain businesses for that. And I love listening to everyone's take on it because everyone does things differently. Some people just well and asked, People actually get you to offer something and then ask and you know, But at the end of the day, a lot of us just aren't asking when they're the answer's No. Every time, Frank

spk_1:   13:51
exactly like you have to ask like um and I try not I try to be, like, courteously. It was like private property or something that I'm not really gonna go bang up on doors. But if, like, for example, there's a place over here Really? Well, this shoe in North Carolina and it was attached to a school of preschool, and I went and talked to the director and I'm like, this might be really, really weird, but really when he used your property and they're like, you can just not very school hours, so again, like, you know, it's asking. It's just asking. They had a

spk_0:   14:25
huge part of it for sure. Okay, so Thio, go back to the other portion. I asked Yu, Um, I definitely want you to jump into styling and why it's so important for us. Thio, learn. And here's what I mean. Like when I first started, I didn't take control of anyone's outfit. I didn't know. I was more concerned about being, you know, like treating them well and hoping pictures turned out good and, like styling was the least of my concerns. Also, because I charged like next to nothing. And so now that I've built up this clientele and now I have a presence now people know me all that stuff I feel like now I could definitely branch out more and be more creative and, you know, start styling people, and I have. I've taken way more of a lead on their styling. I now finally bought out a client closet, all the things, but I really want everyone to hear why styling is such a key component to a session, because I truly think that it holds a lot of weight in a session. So what are your thoughts on that,

spk_1:   15:34
for sure it does. But I do. I did it kind of have, Like this. Um, step back a few months ago when I got sent a couple messages and was like, I'm not gonna take on clients and they're not gonna want me to arrest them. And I do kind of want to preface this whole conversation with, Like, I do have some clients who don't want me to style them, And that's perfectly fine. It's It's my number one job to photograph them who they are. Okay, But on the flip side, because I have done this creative sessions and have showed my styling techniques, I do have a lot of clients are like, I don't wear anything you say. So I do love it when I get those for sure. But don't turn my clients if they won't let you style, but like, that's just wanted it so But selling it does help. Tell the complete story because your wardrobe doesn't match your location, right? So I kind of make sure my clients are aware of that. So, in, like the silent course, I talk about how I can show them how your wardrobe is and go with your location and the mood that I think we're going to create on. I put that all together so they can understand my vision. Clearly, I think that's important if your client understand where you're coming from on. Dhe sees it clearly through your photographs, so it'll be hard. It like you're sharing a vision that doesn't match like how you put so definitely keep those two style together. If you're wanting to Silas something creatively on a commission client, but he never die like that, try to do it on a non commissioned by it first, and then you kind of show your client's later. But styling is definitely part of a photo shoot. 100%

spk_0:   17:14
yes, So I'm glad that you obviously gave the preface of We can't just pick and choose, you know? I mean, you can whatever. If that's what you do for me, I don't. But what I am learning is if you if you'll educate your clients, especially the ones that come to you about hey, you know, can I style you, or can I give you a style board something to go off to help you dress better or to rent clothes out of my client closet. Then you know, like I want that to be an option. So I think one of my technical questions for you, too, is what's one way that we can have that conversation to let people know. It's even an option to be styled.

spk_1:   17:58
Um, so when you book me, mind says, it breaks down how the steps of our session will go like you'll book me on, we'll pick the dates. Um, we will talk about your story, will pick your location. I mean, pick your wardrobe and then, like, pick a location or those who can kind of be foot plot. If they already had a location in mine, then we need to pick wardrobe with location. But that is upon booking so there didn't know before they even spend a penny that I'm going to help them with wardrobe and I generally don't even do. That's about 30 days out. And the reason why what I live now in like a seasonal change footings and Hawaii is the same order all year. But here, you know, I want to make sure that we're not having crazy weather, you know, so I definitely do wardrobe selling 30 days prior on again. It's all about that education, um, educating them prior to booking. That's included, uh, and then just covering mining when they book that you're going to help them Style X, y and Z like the stage or, you know, this time frame if you have that time.

spk_0:   19:01
Perfect. Yep, that's awesome. So that's currently what I do. But I know for someone that maybe has never offered it, it's always one of the first questions. I know it was one of the first questions I had for you, you know, was how do you go about styling people, You know, When do you mention it? And how do you talk about it? And I think one thing to that really will help with styling. Like you said, do it on a non commissioned client first and get creative shoot so people can see what you're capable of. And I know that you had mentioned before that you didn't like you weren't just born as this fashionista fashion blogger just knew how to pull it all together. So how did you learn how to style your clients?

spk_1:   19:42
I hire Silas for the first few years of my career. Um, I partnered with one in San Diego, and then I had one for a couple years in Hawaii and they really opened up my eyes to styling. Um, and they worked like, you know, their names. Autumn, a grown stylist. It was just a rabbit trail of finding a person to work with that was creatively just brilliant on. I get talked about actually selling course to that. You never know who could be creative. It could be your neighbor to be to stay home on next door. That's like, Oh, my gosh, all these legends, you know, something that could really, really help you with I found autumn in Hawaii because I put a feeler out there on Facebook. I don't need a stylist, and I think when our buddy think style is, they think hair makeup artist uh, I mean, it's a natural, like so how our brains think that. So I got a, um, response, and it was for her makeup artist, and her name was Michelle, and she had this really great friend that is a stylist, or it was really good at putting stuff together and only sure. Sure, Yeah, well, trying out. We did a few streets with them. Um, and there's one called the Depression era Christmas. That was like the 1st 1 with me, and it, like, blew my mind. I'm like, That's it, Like that's what I want. I have visions, but sometimes it's hard for them to come to life. Look, I know that I want, like, this kind of like window front anthropology look like, you know, I want something like that, but I don't know how to do it. All right, Ari didn't when I first started. So just finding people who think differently than you, I can create that collaboration.

spk_0:   21:19
Yeah, that's that's awesome. And it's always helpful. That's one thing I've done differently in my business in the last six months was reaching out to people who I know are created and 11 thing, too, is I'm really about community, especially when it comes to shopping small local businesses, that kind of thing. So if I can find someone local to me that has a talent, then I'm going to again asked, you know, to do the collaboration, and I used someone to help me bring my vision to life for my Christmas minis, and that was the most successful thing I've ever done, ever. So yes, so I think utilizing creativity in different ways and not just the hair and makeup stylist for sure is definitely a good route to go. I would love for you to kind of talk about your styling course, how you came up with the idea for it and then what someone can expect if they were to purchase your styling course

spk_1:   22:14
I do. I just want to top on that subject real quick, though. But how? Explained styling tools? If you look at the end of a movie, look at you know the credits like Look how many people it took to make the movie like that should be the same idea as whenever you do. If you want to do it something out, making session like it, General, it's not just gonna be just you. It's gonna be a plethora of people. So just keep that in mind when you fall in love with the Maybe it's not just the director or the screenwriter, it is all those people that made it comes to life. Uh, so the silent course. It breaks down the beginning of my career and how when I started in 2012 how I started with the collaboration and and really didn't learn how to work with others and learned from others. I'm from the hair makeup artists to this the like stylist for the clothing and then also let someone who pages of style she created, um, like online invitations like paper products and stuff about how her mind was so brilliant to in creating, uh, and how those relationships created some of my best sessions. And then I talk about how to style creatively, and that is with, like, brands. I think working with boutique local boutiques are local brands and really helping get their name out there. One will help honestly, push your name out there, but it gives you this another another sense of creative freedom to work with brands because every brand wants to look differently. You know, you can always tell whenever I get an ad for free people, Oregon biology or whatever. Like I, I'm likely recognizing that brand is just, by the way that the photographer shooting the models and the way the clothes aren't right. So that is something you could help with the brand and I and again, great. Bringing your own creativity and kind of identify who you are and what they I don't know. It's like free world have created Miss with a brand. I mean, you do so much. So I recommend, um we're with brands I talk about, break that down and talk about that. And then I go into, like, you know, 80% of our sessions are not overly stylized, but how you can still use your knowledge and how what you created before and bring that end to your honestly basic. But your symbol sessions. You know, the ones who are getting hard for Friday Saturdays. You know, your family's I do want Christmas cards, but how to still be creative with those even in the simplest forms.

spk_0:   24:37
I love it. I love that breakdown. Definitely. Of course, that's going in my back pocket just because it's good to have these resource is. And this is one of those courses that you're going to get an immediate return on your investment because you're gonna go out, you're gonna put it together, and then you know you're gonna be able from a non commissioned shoot, be able to book a lot of yes, other clients, which that's actually one thing I have noticed is it's the style shoots of the creative ones that end up booking you more clients than you just posting. Hey, I have openings ever. Well,

spk_1:   25:12
yes. Oh, yeah, Yeah. I even put my free shoots of the once a month on a prime day because I don't look at it as quote hope free. I know that I'm gonna get double the amount of bookings off from that chute so that shoot is creating mission. I never look at it like a fun chewing on a Friday, and I'm gonna get paid for this. Like that Doesn't cross my mind.

spk_0:   25:34
I love that. That's a really good perspective, tohave and really to bring this whole interview full circle, going back to having those creative shoots for ourselves. How do you recommend someone who's never done that? What are a few key pieces like? How can they put this together? I guess. Can you give them some tangible action steps to go put a creative shoot together? Where do you get your ideas from

spk_1:   26:01
definitely so, um one. I never recommend copying. Obviously, on Dhe Pinterest gives so many great ideas. But when you see a picture on Pinterest or another photographer recognized like why you love that? No, I'm not trying to, like, replicate it. But like, Whitey, look, Do you love just way that dress flows. You love the concept of this based on a movie or whatever it may be. So finding like you're why I hate that's what such a treaty excitement. But finally, why you like that? And then that will kind of, I think give you an avenue of direction to go in to create something because you're gonna be disappointed in yourself. You can't recreate what that injured and he saw on interest or answer my forever. So don't ever look like I want to create that. Think of why you're drawn to that and then start with baby steps. So if it's what your eyes drawn to, naturally West made it opposed, or was it the props that were used or the wardrobe like identify that and take that. Okay, how can I obtain a wardrobe that gives me that same kind of feeling? Go thrift ing, you know, or reach out to local boutiques. Can I rent that dress from you? You know, I used to do that in Oklahoma. I rented addresses from a bridal shot as long as you rent them or getting dry cleaning or pay for the dry cleaning, whatever, they'll let you rent their dresses that are in there, their store. And he just clipped him. You know, however, you need to defeat the right for your model. So, like it's like those simple steps will be the first to Dio again. It's asking because you never know until you ask Great and then finding out why you are inspired by that movie or inspired by an image or whatever it may be.

spk_0:   27:43
I love that that's that was genius. And definitely that was another thing that you had said previously. Don't just take another image and just try to copy the whole thing. Figure out, you know, is it maybe the tones, the expression, the props, clothing, the location. I mean, there's so many different elements, and so I think it's just a matter of researching and digging and figuring out why it stands out to us. So I think that's awesome. I have definitely taken on your advice of doing creative shoots. And honestly, ever since I have I don't really get that burnout feeling anymore because yes, and I feel like that's huge because everybody knows what I'm talking about. That burn out at some point isn't in inevitable unless you do what you're saying, which is you gotta shoot for yourself and your creativity. Yeah, I love

spk_1:   28:36
it because I made you think about, like, famous painters and stuff. I always use example like I don't really know my art like that, but, like Picasso wasn't looking over it like Michelangelo paint, all right? He wasn't looking at her like Michelangelo's like camels like Oh, well, he made his model smile or whatever. So what? It's like he had changed. Mona Lisa smile like what? You know, we would all be screwed like art would never be using. But he never looked over at somebody else's like he looked at his own, was like, That's what I'm gonna do. I'm gonna make this weird smile on this portrait, you know, way also, look at our work like that. Don't look at the left or to the right, Like I like that one. Do that. You know that look. Mission to create.

spk_0:   29:20
Yes, that's huge. And and of course, I'm huge on again. That whole movement of community of our competition, but really like allowing you could be inspired by other photographers, but also figure out like, what lights you up. And this is my favorite part of being a creative, not a single one of us are the same. There's things that you shot that to me. I'm like, I don't even relate Thio that era or something, you know? But I still love the image. But again, that spoke to you. And so as it created, I feel like one thing you bring to the table is you bring a new, fresh perspective to the industry and you go back to the heart of it. It's not just about, you know, doing things because everyone else's doing them or picking something that's trendy at the time. It's, you know, like what speaks to you, what like to you up? And then what helps you stand out as a creative and honestly doing these creative shoots and learning how to style again that speaks to our style is what will ultimately allow us to stand out. And I just think that's huge, like, That's probably one of the most important messages for us in today's H.

spk_1:   30:25
Yeah, and that's why, like, I really didn't want to push out the styling course because not that I don't love trends. I love trends. I love the fashion industry and giving us a direction to go. I like love it. I appreciate every year my what's going to new this year? What's good anew this year. But if we all are shooting the same thing and we put our pictures side by side like there's no individual of them and that was being really starting to drive me crazy this past year and I'm like, Come on, guys, like pulling deeper out of you. Let's like buying something creative, and that's kind of what the silent courses about, like you have the permission to go and create how you want and how you feel, you know, so just dig a little deeper to find out like your reasoning and, um, just be inspired by more than just Other photographers follow interior designers while a florist by, while our follow like, I don't know. Just other like industries and creativeness to really get like No, but all fired up inside of you.

spk_0:   31:27
Yes, I totally agree. I love it. I think that was a very needed rant and rave. Right? Haley, how can people, first of all, get their hands on your styling course, but then also get connected to you online?

spk_1:   31:41
Awesome. So, on my website, Haley Fauria Photography. If you go under the photographers tab, you'll see styling course, and that will lead you to it. Um, I have my instagram, Hayley Maria. And then I have a Facebook group artist with cameras.

spk_0:   31:56
I love it. Yes, guys, be sure to go get connected with Haley and find her in all those places and get your hands on the styling course. Because if you were inspired even a little bit in this episode, that course is really gonna break it all down for you and give you all the how to that you need. So, Hayley, thank you so much for coming on the show. I'm glad I finally

spk_1:   32:16
did. Peter, I like to see you again. Give you a hug.

spk_0:   32:20
I know it's gonna happen. It will Thank you so much. I if you haven't already when you were loving this podcast, would you take just a second and hit that subscribe button? This will automatically deliver new episodes to your phone every Thursday. And if you want to go above and beyond, I would love for you to leave and honest rating and review. This helps other photographers find the show and get the support they need. Thank you so much for listening, and I'll meet you back here next week.