You've heard the phrase.. or... hashtag, per say. To me, this saying is more than just a trendy hashtag. It's a way of life and business. In this weeks episode, I am diving into why this phrase is so important to me, and why it should be for you, too! It has transformed my business and it leaving me so inspired. I hope you feel the same.
Tune into the episode to learn more!
Loving this podcast? Come join us in the NEW Photographer Community on Facebook.
Looking for more?
Check out the photography templates on Etsy.
Looking to learn how to run a profitable photography business? Join the From Broke to Booked Blueprint program.
Would love to have you in our Photographer Facebook group!
You've heard the phrase.. or... hashtag, per say. To me, this saying is more than just a trendy hashtag. It's a way of life and business. In this weeks episode, I am diving into why this phrase is so important to me, and why it should be for you, too! It has transformed my business and it leaving me so inspired. I hope you feel the same.
Tune into the episode to learn more!
Loving this podcast? Come join us in the NEW Photographer Community on Facebook.
Looking for more?
Check out the photography templates on Etsy.
Looking to learn how to run a profitable photography business? Join the From Broke to Booked Blueprint program.
Would love to have you in our Photographer Facebook group!
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Welcome to the frame your way. Photography podcast. I'm your host, Brooke Jefferson. I'm a wife, Mama to two and full time photographer and business coach. I created this podcast with the aspiring photographer in mind to bring you inspiring stories. Strategies to help you go from zero to multiple figures and tips and tricks to help you get one step closer toe work. Life harmony. Are you ready to frame your way to your dream career? Let's die, then
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happy Thursday. I hope your week has been amazing. I hope you're pumped up that the weekend is right around the corner. I know I am. It's still summertime. Life is pretty good right now. I've spent the day interviewing some amazing photographers who you're going to get to hear their interviews throughout the month of August. And one theme has continued to show through all of these interviews, and I wanted to talk about it even more in depth here before you hear their interviews next month. That theme is community over competition. It's not just a hashtag, it's actually a way oflife. It should be the way that you run your business. It should be the way that you interact with others in your industry, and I just want to die, then a little bit into this whole community over competition. Yes, you are in business. You are trying to make money. There are other choices around you, other options for clients to go to. And while I am all about setting yourself apart and really honing in on who you are and who you're wanting to serve, I think that one way you can be really successful in your business is to embrace the community around you, specifically embracing the other photographers that are in your community and finding ways to collaborate with them and getting to know them learning from them, having need ups. I think this is so important because this could be a really lonely journey, very lonely at Dunn's. There are times with I feel like I'm the only person on the planet who is going through the things I am, and I can't really reach out to some of my friends because they have corporate jobs like they don't really understand what I'm going through, and I value my photographer friends. I think it's just so important, and I'm gonna keep just encouraging all of you to embrace this community over competing with each other because I think in the long run, when we all work together and we all support encourage one another were truly gonna get way further in our goals and then our journeys. And if we just sit around and look at everyone like their competition, some of the positives to viewing this community is the fact that number one you don't need to feel like you're competing with anybody. Yes, you might have three other photographers who had the exact same clientele you do in your area, but you're all very different. There are things that will set you apart, and you don't have to be competitive with everyone else around you to get those clients. A lot of it comes down to just personality and style. I guarantee you, there's no way that all of you are doing the exact same styles, the exact same client processes. You guys aren't even the same human beings. And so right then and there, you already setting yourself apart and you are not trying to be better than those around you. That's not the goal. The goal is that you will set yourself apart so that you will draw in that client that has the perfect personality, the perfect style for you. It's just it's just not about being better than everyone. And I'm gonna be honest sometimes, being the one to embrace community around you. You're still gonna find that there are some people who just refused to do so. And unfortunately, that's just the way of life. You're not always going to be friends with everybody. You're not going to get along with everybody. I understand that I'm not asking you to be best friends with everybody. I'm just simply asking you to embrace those that are willing to embrace community and for the other ones, you just let them be. You just move on to be the bigger person. You just let them do them. And you keep doing you and embracing those photographers around you. Competition on its leads doesn't get you very far. It well let bitterness rise up in you. Competition encourages ugliness to come out in people, and at the end of the day, it doesn't benefit you. It doesn't benefit other people, and it for sure doesn't benefit your clients. So I just really want to encourage you to embrace community. So what does community look like? Well, it could look like a lot of different things for me. I live in a smaller area, small town. There are photographers. I know them all by name, but there's not really a sense of I don't know what community likely. Like we haven't done anything together yet, and I'm gonna be really vulnerable, Like a lot of that is because I've been sitting back waiting for someone else to step up and start doing it when in reality, like, I should just take initiative and create that community in my area. So the first thing that I'm going to do is I'm gonna reach out to the photographers in my area and offer a local meet up just a chance to get to know one another, learn each other's hearts, learn each other's and nations. So this is my favorite thing about photographers. We don't all of the same thing. We're all known for very different things, and I feel like but being able to embrace this community and these other photographers, not only are we all going to feel more comfortable around each other. But now we can refer clients that don't fit what we're looking for to the community around us. And then we've just opened up a new marketing Rome, right? And I'm not saying to embrace community just so you can get a kickback from it. I'm just saying it's one of the most beautiful things about embracing the community around you is that you guys become a referral source for each other. You're able to help your ableto have somebody to lean on when you're going through that photography burn out because you will. Every photographer will hit burnout, and it doesn't mean that you don't love what you're doing. It just means that you have been of service so much more than you've been filling your cup up, and you just need a simple breaking. You two get re inspired. You need thio, do new things, and so it's nice to have a community around you that can relight that passion that you have inside of you for photography. I just really love this whole community over competition movement, because were able Thio, embrace each other with kindness with encouragement, were able to support one another were able to lend out a hand to those that are just getting started by offering mentor ships are offering our advice or heck, starting a podcast like this. I did. This is a resource because this is something that I so wish was available to me back when I first started photography. So with all of that being said today, I just want inspire you to embrace the community around you. Go message a photographer today that inspires use somebody that you wish you, um you could be more like or someone that you wish you could hang out with for a day. Go message them and send them a message of encouragement, cause I promise you, we all need it we need on our best days. But good God, we need it on our worst days. And you just never know what kind of days someone's having. And so I want you to be an encouragement today go reach out to someone that inspires you. And then another way that you can spark community is attend a local me a meet up, attend a styled shoot, go to a workshop in your area and if you're like I don't have any of that in my area than you, my friend. Here's your invitation to be the initiator. Go start researching and find some photographers in your areas and asked and see if you can do a meet up. Yes, some people are not going to come. But you can help that you're not responsible for their choices and coming. You're not responsible for their excuses and you're not responsible for their R S v. P. You are responsible for taking the initiative and putting yourself out there to start this community over competition movement in your area. I'm feeling inspired. I'm gonna go reach out to some photographers right now just to remind them how incredible they are, how amazing and skilled they are and just let them know that we are watching and totally inspired by other people. And I hope you will, too. Next week kicks off the amazing interviews and I'm so excited I can't wait for you to tune in next Thursday. Until then, go be inspired. Go inspire somebody else and embrace that community over
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competition movement