Continuing on with our five day series "How to Book Your First Client in 5 Days." Today we are diving into your ideal client. Who is someone you would jump up and down for if they asked you to photograph for them?
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Welcome to the frame. Your way to five figures. Photography Podcast. I'm your host, Brooke Jefferson. And I'm so happy you're here. I created this podcast aspiring photographer in mind to help you go from 0 to 5 figures and beyond. Welcome to day three. So, on day one and day two, we have already covered your style, your vision and your niche. And today we're diving in to your ideal client. Who is someone that you would jump up and down for If they ask you to photograph them, I can guarantee at least one name rolled across your head just now. And you got super excited and nervous all in one. Write everything down about this person that you can think of off the top of your head. What do they look like? Where do they live? How do they dress? What do they do for a living? Where do they shop? I want to ask you if all of these questions this is called creating your ideal avatar. You want to envision this person and begin to market to this ideal client to draw them into your business? I need an example. Let's say your ideal clients name is Lucy. Lucy is tall, blond, joyful, always smiling. She goes to the gym. She has a puppy who she's always posting about. Lucy lives in a two story home in a Sober. She is always dressed to the nines and she works as an RN at the hospital. Can you picture her? Does she sound like an actual person? Just by writing down who she is and describing her, I can start to find ways to market to her. Based on the things she enjoys. I could find Facebook groups she might be hanging out in. I can head over to Instagram and watch her stories and figure out all the things she's into. I also want to preface this as this is not meant for you to become a stalker. Police don't cross that line. But this is not for you to do some true market research on who this ideal person is. And this ideal market that you want to tap into this is research purposes only. Police don't go fuller. Somebody in person. Okay. Don't be a stalker. Just be a researcher. Now, I want you to try. So your assignment today is to number one. Envision your ideal client number to give them a name and a detailed description. Number three. Figure out some of the commonalities you share, so there's gotta be something and calm. And between you and the market you're wanting to tap into, So really figure out what those might be. Number four Go post your assignment answers in our Facebook group. I want you to share. I want to read all these ideal clients and I want to be able to help you cut a research even further. You're halfway there. Guys were three days in, two more to go. You can do this. You are so close. I will see you tomorrow for Episode four.