Book More Clients Photography Podcast - How to Start a Photography Business, Marketing Strategy, How Photographers Make Money

Ep. 2 | Defining Your Style

April 08, 2019 Brooke Jefferson Episode 2
Book More Clients Photography Podcast - How to Start a Photography Business, Marketing Strategy, How Photographers Make Money
Ep. 2 | Defining Your Style
Show Notes Transcript

Today is the start of our 5 day series "How To Book Your First Client in 5 Days." I'm going to walk you through how to book your first client through 5 mini episodes. Day 1 is all about your style. Before you can even start booking clients, you have to know your style.

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speaker 0:   0:00
Welcome to the frame. Your way to five figures photography Podcast. I'm your host, Brooke Jefferson, and I'm so happy you're here. I created this podcast inspiring photographer in mind to help you go from 0 to 5 figures and beyond. They're walking dead. Episode number two Today is the start of our five day Siri's this week where I'm gonna walk you through how to book your first client in five days. Now, if you're an established photographer or you've been in the game a while, then you may not need these next few episodes. However, I encourage you to take a listen anyway and see if there's even one new strategy that you can apply to your current business. Because, honestly, guys were always evolving. Day one is all about your style. Before you can even start booking clients, you have to know your style. Why did you choose to invest yourself in photography? Was that your love for the camera? Did you start photographing your Children and realize, Hey, I'm kind of good at this thing. What type of photography draws you in? Do you enjoy photographing people, nature or products? I remember when I first started out. I looked to Pinterest to guide me in the direction in which I should go. I quickly realized that I had to stay in my own lane and figure out what I enjoyed photographing. I didn't need to look like every other photographer out there. I tried way too hard in the beginning to be like everyone else. All I wanted to do was make my work look like there's so that I had a fighting chance at making it. Lesson learned I wasn't fulfilled, copying others and trying to fit in. I was given my own unique eye for photography, and when I finally owned my own style, I've then found myself fulfilled. So my style's very candid and a motive. I hope that's a word I like to capture the raw and the rial, and I know that is probably overused, just like the word authentic. But I really love photographing relationships and connections. My editing style is pretty cohesive across the board, and it falls somewhere between the super bright and the super dark images on the scale, which I'm sure did not help you at all. Trying to visualize my editing style, I would like to describe it as a muted, moody image with a few bold pops of color and some even lighting. I hope that helps. If not, you may just want to go check it out yourself. Brooke jefferson dot com So what exactly is style? Style is a visual representation of what you define as art. Your style is defined by the subjects you photograph their clothing. Your subject wears the types of posing you do and the editing. It's everything that makes you you. There are more than two types of styles, even though most people think that you're either light Neri or dark and moody. But if I fall in the middle of the two, then there are definitely several other types of styles out there. Your homework for day one is to define your style. Here's a fun way to help you to find your style. I want you to hop on Pinterest and create a secret board. Start scrolling your home feed or searching for photography images, and when you come across images and colors that inspire you, save it to the board. You want to give yourself anywhere from 20 to 30 minutes to scroll and safe, then go back through and start finding the commonalities between the pins that you saved. Ask yourself some of these questions. What are the subjects of these images? What are the vibes of the images? What colors am I saving the most often? What types of style am I drawn to? Are there particular styles of clothing? Are there particular styles of editing that I am most drawn to and then make your list and say that somewhere where you can access it over and over again? Now put words to your style. I want you to try and describe all of these images you've saved in about three sentences. So try and describe what it looks like, what it feels like. Um, it's really any of those words that you can possibly throw in there to describe what you are going after. Knowing your style comes first because it will set you up for the rest of this week's homework. Make a move, grow your business and I'll see you tomorrow on the next episode.